Negotiation

4 Points of Negotiation:

1. THE WAY WE PRESENT THE HOME TO THE PUBLIC AND WHAT PRICE

   We decide to put on the home—we represent to people who come see the property that we expect the home to sell at asking or over (buyers ask “what’s the lowest price the sellers will take for the property” and the way we answer is a point of negotiation).

2. WHEN OFFERS COME IN

   We have a keen understanding of the minds of buyers from our experience (second point of negotiation – getting the offers as high as we believe they can possibly go).

3. APPRAISAL

   We bring comps to the appraisal and educate the appraisers on market value and the interest in the house (third point of negotiation – making sure the house appraises so the buyer doesn’t renegotiate the purchase price).

4. REQUEST FOR REPAIRS

   We negotiate hard for our sellers. And we bring in our own inspectors to get to the truth of the condition and the costs to repair so we can better negotiate for our clients. (fourth point of negotiation – making sure the purchase price doesn’t go down after inspections when repairs are uncovered).

Event Pricing

Event pricing is defined by starting at a lower price point than the market in hopes to drive the demand and final purchase price up.

Fair Market Value

This pricing strategy determines the listing price by researching local comparable properties that have sold in the past year and are currently active on the market.

Aspirational Pricing

Pricing high aspiring to shoot past the market.